Become a coach in the UAE

Coaching licence

A UAE Coaching Services Licence is one which allows you to provide your professional services as a registered coach in Dubai and across the UAE.

Being the cosmopolitan city that it is, Dubai has a huge market when it comes to the health and wellness space – research shows that 90% of the UAE population is likely to monitor health with wearable tech in 2024.

Corporates and the UAE government are also becoming very aware of mental health issues and undertaking initiatives for mental health wellbeing – creating more opportunities for mental health coaches in turn.

Dubai is home to the latest trends and people love trying out new things all time, making it the perfect ground for coaches to start their business, offer their services or collaborate with other organizations.

Get your Coaching Services Licence and start offering your professional services as a coach be it fitness, health, wellness, life, sports, etc. across the UAE.

Setup an online coaching business in Dubai

Setting up a life coaching businesses has become an excellent opportunity in recent years due to the high consumer demand for personal development services in the region.

Setting up this type of business offers many unique benefits.

  • Low setup cost. Use our cost calculator
  • Able to operate fully online
  • Serve a global and local client base
  • Great access to online payment services and scheduling tools
  • Easy to market your business via social media, digital advertising and community groups.

Getting started is simple. Speak to one of our senior advisors to discuss your plans. You'll be surprised how quick and easy me make it to start your coaching licence in the UAE!


  • What is the cost of a coaching business licence in Dubai?

    The price depends on a number of factors such as the exact business activity, number of shareholders and visas, etc. Use our cost calculator to get an estimate and speak to our team for a full breakdown of costs.

  • What are the most popular coaching activities in Dubai?

    Dubai is particularly well suited to coaching businesses focusing on the health and wellness market. With a large number of expats and locals who becoming more aware of their overall quality of live, coaches have a large addressable market.

  • Can I run an online coaching business from Dubai?

    Yes. Dubai is a fantastic location to start an online coaching business and has become much more favourable over the last few years with online services becoming more available in the region. Billing for professional coaching has become easier with online merchant service providers such as PayPal and Stripe being available, and major coaching tools such as Mighty Networks and Paperbell are commonly used.

  • How do I start an online coaching business in Dubai?

    Our team will help you form your online coaching business along with your residency visa, and any support required to setup your UAE bank account. Most commonly this will be achieved in a free zone jurisdiction, but our team can advise if a mainland licence may be more suitable for you. Running an online coaching business will offer you great flexibility to serve clients from around the world with your expertise.

  • How do I market my online coaching business in Dubai?

    Creating awareness of your coaching services is key in any new market. Common activities include networking, social media, and paid online advertising. Facebook and other community group apps are a popular way to gain customers based locally.