Privacy policy
This Privacy Policy sets out how we at STRIVE.AE use, protect and share the personal information that we collect from you when you use our website, when you use our Services or when you interact with us or contact us in any other way.
WHO ARE WE?
STRIVE.AE is the data controller responsible for your personal data (collectively referred to as “Strive” “we”, “us” or “our” in this Privacy Notice).
Our full company details are:
Legal entity name: Strive Corporate Services Provider L.L.C.
Company registration:1256278.
Registered office: Office No. 104-118, Khalid Shaban, Al Garhoud, Dubai, United Arab Emirates.
Email address: info@strive.ae.
You can contact us at the above address should you have any questions about this Privacy Notice, or if you would like to exercise any of your rights under Data Protection Laws, which we set out below.
WHAT TYPES OF INFORMATION DO WE COLLECT FROM YOU?
We may collect, use, store and transfer different kinds of personal information about you such as:
• Identity and Contact Information about you including first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender, your business or your home address, email addresses and telephone numbers.
• Financial and Transaction Information including your bank account and payment card details, details about payments to and from you and other details of products and services you have purchased from us.
• Technical and Usage Information including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access our websites and information about how you interact with and use our websites, products and services.
• Marketing and Communications Information including your preferences in receiving marketing from us and our third parties and your communication preferences.
• Services Information including personal information that is required for us to provide our Services to you, including name, date of birth, nationality, passport, driving licence, identity documents of dependants), email, phone, address, bank details, payment records, shareholder investments, income statements, employer details, educational qualifications, tax IDs,
income records, director and shareholder information.
We also collect, use and share Aggregated Information such as statistical or demographic data for any purpose. Aggregated Information could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Technical and Usage Information to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
HOW AND WHY DO WE USE YOUR PERSONAL INFORMATION?
How your information is collected:
· When you interact with us: you may share your personal information with us when you provide information using any online form on our website, or when you correspond with us by email, post, telephone, WhatsApp or any other means, including through using our Services.
· Automated Technologies and Cookies: as you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal information by using cookies and other similar technologies. Please see our full Cookies Notice https://strive.ae/cookies-policy for further details.
How your information is used:
Data Protection Laws require us to have a legal basis for everything that we do with your personal information falling under one of the following categories:
· Performance of a contract with you: Where we need to perform a contract we are about to enter into or have entered into with you.
· Legitimate interests: We may use your personal information where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and/or enable us to give you the best user experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
· Legal obligation: We may use your personal information where it is necessary for compliance with a legal obligation that we are subject to.
· Consent: We rely on consent only where we have obtained your active agreement to use your personal information for a specified purpose, in relation to receiving marketing emails from us.
· Vital Interests: We may process your personal information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
We use your personal information in a number of different ways and for different reasons – what we do and why:
Identity and Contact Information
Identify You When You Visit Our Website or Contact Us
What do we do? Identify you when you visit our website or contact us for any reason.
Why do we do it? So we can identify you.
What is the Legal Basis? Legitimate interests: necessary for us to be able to communicate with you.
Process Orders and Manage Payments
What do we do? Process any order of our Services that you place and:
(a) Manage payments, fees, and charges.
(b) Collect and recover money owed to us.
Why do we do it? So we can provide you with the Services that you purchase.
What is the Legal Basis? Performance of a contract with you.
Legitimate interests: necessary to ensure the financial health of our business and to manage our financial transactions efficiently.
Send Service Updates and Notices
What do we do? To send you service updates, and updates to this Privacy Notice and/or our Website Terms of Use.
Why do we do it? So we can keep you informed of any changes to our terms and conditions and data processing.
What is the Legal Basis? Legitimate interests: necessary for the effective provision of our services.
Legal obligation.
Send Information About Our Company
What do we do? To send you information about our company.
Why do we do it? So we can let you know about new products and services that we offer that you might be interested in.
What is the Legal Basis? Consent.
Legitimate interests: necessary to promote our business.
Send Surveys and Request Feedback
What do we do? To send you surveys and to ask for feedback.
Why do we do it? To offer you the opportunity to let us know how we are doing, or to let us know your views on another subject.
What is the Legal Basis? Legitimate interests: necessary to ensure we are providing the best service and to identify any areas of potential improvement.
Financial and Transaction Information
Take Payments from You
What do we do? Take payments from you.
Why do we do it? To facilitate payment for the Services you purchase from us and to issue any refunds where necessary.
What is the Legal Basis? Performance of a contract with you.
Legitimate interests: necessary to ensure that the company is compensated for our Services.
Keep a Record of Our Transactions with You
What do we do? To keep a record of our transactions with you.
Why do we do it? For accounting purposes.
What is the Legal Basis? Legal obligation.
Technical and Usage Information
Identify You When You Visit Our Websites
What do we do? Identify you when you visit our websites.
Why do we do it? To provide you with the best possible user experience.
What is the Legal Basis? Legitimate interests: necessary to provide the best user experience.
Monitor Visitors and Analyze Website Use
What do we do? Monitor visitors to our website and analyze their use of the website, and perform tests on our IT systems.
Why do we do it? To protect our website and our IT systems from fraud or cyberattacks and to improve our website and our services and our IT security.
What is the Legal Basis? Legitimate interests: necessary to ensure our systems are secure and to protect against IT security incidents.
Legal obligation.
Administer and Protect Our Business and Website
What do we do? Administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
Why do we do it? For running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganization or group restructuring exercise.
What is the Legal Basis? Legitimate interests: necessary to run our business and to provide effective and secure administration and IT services, network security, and to prevent fraud.
Necessary to comply with a legal obligation.
Deliver Relevant Website Content and Advertisements
What do we do? Deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
Why do we do it? To study how customers use our services, to develop them, to grow our business, and to inform our marketing strategy.
What is the Legal Basis? Legitimate interests: necessary to optimize our marketing efforts and deliver targeted advertisements.
Use Data Analytics to Improve Services
What do we do? Use data analytics to improve our website, services, marketing, customer relationships, and experiences.
Why do we do it? To define types of customers for our services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy.
What is the Legal Basis? Legitimate interests: necessary to enhance our business strategies and improve customer satisfaction.
Marketing and Communications Information
Keep a Record of Your Communication Preferences
What do we do? We keep a record of your communication preferences (your “opt-ins” and “opt-outs”).
Why do we do it? So we can make sure that you only receive the communications from us that you would like to receive and so we can update our records if you change your mind.
What is the Legal Basis? Legitimate interests: necessary to promote our business.
Legal obligation.
Services Information
Use Your Data to Provide and Improve Services
What do we do? We use your data to provide the Services and to continually improve and develop the Services.
Why do we do it? So we can make sure our Services continue to be fit for purpose and to develop the commercial offering of the Services.
What is the Legal Basis? Performance of a contract with you.
Legitimate interests: necessary to improve our Services and to perform our KYC checks.
Legal obligation.
In limited circumstances we may process any of the personal information we hold to the extent necessary to defend, establish and exercise legal claims or to comply with legal or regulatory obligations.
Where we need to collect personal information due to a legal or regulatory obligation, or for performance of a contract, and you do not provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our Services). We will notify you of this at the time.
We do not make any decisions about you based solely on automated processing with legal or similarly-significant effects.
HOW CAN YOU MANAGE YOUR MARKETING PREFERENCES?
We will provide you with the opportunity to “unsubscribe” via a link at the bottom of any marketing communication that we send to you, or you can contact us at info@strive.ae.
We will always get your express consent before we share your personal information with any third party for their own direct marketing purposes.
Please note that if you “unsubscribe” from receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.
WHAT ABOUT COOKIES?
For more information about the cookies we use and how to change your cookie preferences, please see our Cookies Notice here https://strive.ae/cookies-policy.
WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH?
We may share your personal data with other companies within the Strive Group.
We may share your personal information with third parties who provide services to us, for example, our IT, communications, CRM, email and marketing automation and hosting providers. We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.
The third party service providers that we currently use are:
Netlify (web hosting, US), PipeDrive (CRM provider, US), PandaDoc (Document Signing, US), Xero (Accounting, UAE/US), Mailchimp (Marketing, US), Google (Marketing, US), Microsoft (Office software, UK), Veriff (KYC, IR)
Third parties in case of a legal requirement. We also disclose your personal information if disclosure is required by law or in the context of an investigation, regulatory requirement, judicial proceeding, court order or legal process (including to law enforcement or competent authorities like the police/tax authorities, such as HMRC in the UK).
Third parties in case of a corporate transaction. In addition, information about our customers and users, including personal information, may be disclosed as part of any merger, sale, transfer of our assets, investment, acquisition, bankruptcy, or similar event, including while engaging with our actual or potential investors.
We may provide anonymous information to analytics and search engine providers to help us improve and optimise our services. We will only share this information in a form that does not directly identify you.
WHAT HAPPENS IF WE SHARE YOUR INFORMATION WITH ORGANISATIONS OUTSIDE OF THE UK?
Whenever we transfer your personal information out of the UK or the EEA to service providers or any other third party, we ensure a similar degree of protection is afforded to it by ensuring that the necessary safeguards are in place, for example:
• We will only transfer your personal information to countries that have been deemed by regulators in the UK or the EU to provide an adequate level of protection for personal information; or
• We may use specific standard contractual terms approved for use in the UK and EU which give the transferred personal information the same protection as it has in the UK and EU.
For more information about these safeguards, please contact us at info@strive.ae.
HOW DO WE PROTECT YOUR PERSONAL INFORMATION?
We are committed to protecting individuals’ personal information. We put in place appropriate technical and organisational measures to help protect the security of your personal information. However, be aware that no system is ever completely secure.
We have put various safeguards in place to guard against unauthorised access and unnecessary retention of personal information in our systems. These include pseudonymisation, encryption, access, and retention policies.
HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION FOR?
We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. By law we have to keep basic information about our customers (including Identity and Contact Information, and Financial and Transaction Information) for six years after they cease being customers for tax purposes. For further information about specific retention periods, please contact us at info@strive.ae.
WHAT ARE YOUR RIGHTS IN RELATION TO THE PERSONAL INFORMATION WE HOLD?
You have a number of rights under data protection laws in relation to your personal information.
You have the right to:
• Request access to your personal information (commonly known as a "subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
• Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal information in certain circumstances. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal information to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal information for direct marketing purposes.
• Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
• Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in one of the following scenarios:
• If you want us to establish the data's accuracy;
• Where our use of the data is unlawful but you do not want us to erase it;
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please contact us at info@strive.ae.
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
CONTACT US IF YOU HAVE A QUESTION OR A COMPLAINT
You have the right to make a complaint at any time to the relevant data protection regulator. In the UK this is the Information Commissioner’s Office (ICO) (www.ico.org.uk). A list of National Data Protection Authorities in the European Economic Area can be found here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
We would, however, appreciate the chance to deal with your concerns before you approach any regulator, so in the first instance please contact us at info@strive.ae.
UPDATES TO THIS PRIVACY NOTICE
We may update this Privacy Notice from time to time and we keep it under regular review. This version was last updated on 16 December 2024.
THIRD-PARTY LINKS
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.